Bringing Global Buyers and Suppliers Together, Creating New Trade Opportunities | The 54th JINHAN FAIR Concluded Successfully

2026.11.06

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On October 27, the 54th Jinhan Fair for Home & Gifts (JINHAN FAIR), a seven-day event, drew to a successful close at PWTC Expo in Guangzhou, China.

With an exhibition area of 100,000 square meters, more than 1,200 quality exhibitors and over 300,000 new products, this edition attracted professional buyers from more than 170 countries and regions. Total buyer visits increased by 20% year on year. Markets including the United States, Italy, Poland and Russia recorded growth compared with the same period in the previous edition, while emerging markets such as Morocco, Malaysia and Romania brought further diversity to the fair's international sourcing community.

👉Innovative Products Created New Market Opportunities

During the fair, exhibitors and buyers engaged in a range of business activities, including product selection, sample development, deposit payments, and repeat orders from existing clients. The fair provided exhibitors with a direct opportunity to understand global markets better and build relationships with new buyers.

In addition, exhibitors are continuously expanding opportunities for product differentiation through materials and manufacturing processes. At JINHAN FAIR, tabletops made of tempered glass with UV direct printing feature authentic wood-grain patterns and enhanced scratch resistance. Furthermore, fabrics designed for European garden settings incorporate silver ions to improve mold resistance.

With buyers placing greater emphasis on product quality and sourcing efficiency, exhibitors are adapting to changing market demands through product innovation, material improvements and a better understanding of specific market needs. These efforts are helping them stay competitive and offer products that better meet buyers' expectations.

👉Connecting Global Buyers with Quality Suppliers for More Efficient Sourcing

The fair welcomed both long-time buyers who have attended for many editions and first-time buyers from various markets and procurement sectors. For these buyers, JINHAN FAIR serves as a valuable sourcing platform, helping them discover new products, identify suitable suppliers, assess product competitiveness, and explore new business opportunities.

As buyer sourcing needs become increasingly specific, JINHAN FAIR continues to enhance buyer–supplier matching services. This edition further upgraded the Premium Buyer Sourcing Service, customizing sourcing routes for Indonesia’s Kawan Lama Group, Russia’s X5 Group, and Poland’s Biedronka, Procurement Agency, and other buyers to help them connect with suppliers efficiently.

👉Market Insights Empower Smarter Sourcing Decisions

Besides product selection and business negotiations, the 54th JINHAN FAIR hosted a series of Salon Talks focusing on consumer trends, global markets and specific product categories. The events encouraged industry exchange and supported trade cooperation.

From global sourcing criteria and retail channel strategies to festive trends and pet products, the Salon Talks offered exhibitors practical references for product development and market expansion. They also helped buyers identify category trends and discover potential supply resources.

👉Strengthening Global Connections and Creating More Value

The 54th JINHAN FAIR has come to an end, but the business opportunities created will continue to bring global buyers and Chinese suppliers together.

With upgraded exhibition pavilions, enhanced buyer services, innovative products and business opportunities, JINHAN FAIR continues to connect global buyers with Chinese suppliers and support the growth of the home and gift industry.

In the future, JINHAN FAIR will continue to bring together quality suppliers and connect them with global sourcing demand. With more professional services, a wider product selection and more efficient business matching, the fair will help bring Chinese products to international markets and explore new opportunities across the industry.

The 55th JINHAN FAIR

April 21–27, 2027

PWTC Expo in Guangzhou, China

See You in April 2027!